Practical news and insights about CRM, customer consent, email marketing and growing a business.
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Lead generation and follow-up
As Durban prepares to host reSURGEnce 2026 from 24 to 28 October, local businesses have an opportunity to turn networking, investment discussions and business-to-business engagements into a more disciplined follow-up process.
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A 2025/26 dtic incentive guide lists digital marketing materials and digital-platform listings among potentially supported export-related costs. For qualifying South African businesses, the practical opportunity is to connect funding applications with cleaner lead capture, consent records and follow-up processes.
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The National Youth Development Agency continues to offer digital marketing support through its Voucher Programme, giving eligible youth-owned South African businesses access to approved business development services. For owners and marketing teams, the programme also highlights a practical lesson: digital visibility is most useful when it connects to organised lead capture and follow-up.
Read articlePermission-based marketing
The National Consumer Commission has launched South Africa’s National Opt-Out Registry, giving consumers a government-administered way to block unwanted direct marketing. For growing businesses, the practical response is to make list hygiene, consent records and suppression checks part of every campaign workflow.
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New Statistics South Africa data shows that 85.6% of South African households had internet access through all means in 2025, while fixed access stood at 20.6%. For service businesses, the figures reinforce a practical lesson: lead capture, response times and customer follow-up should work well on mobile devices rather than assuming a desktop-first customer journey.
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Gauteng’s newly launched Vul’Amathuba platform brings jobs, skills programmes, funding and market-access opportunities into one online ecosystem. For South African businesses, the initiative offers a practical reminder: collecting interest is only the first step. Clear ownership, consent and consistent follow-up are needed to turn enquiries into useful business relationships.
Read articleDigital transformation
The Commission for Gender Equality is examining digital access, skills and participation among women, students and SMMEs. For business owners and marketing teams, the study is a reminder that lead generation and follow-up systems must work for the customers and entrepreneurs they are intended to serve.
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Cabinet’s approval of South Africa’s National Entrepreneurship Strategy and Implementation Plan puts coordination, technology adoption, market access and regulatory improvement on the SME agenda. For owners and marketing teams, the practical lesson is clear: growth support only becomes useful when enquiries, consent and follow-up are managed as one process.
Read articleDigital transformation
The African Digital Transformation Centre, launched in Pretoria in March 2026, is intended to support digital entrepreneurs and ICT SMEs with facilities, mentorship, funding pathways and market access. For growing businesses, the practical lesson is that digital support only becomes valuable when enquiries, contacts and follow-up activities are managed as one connected process.
Read articleLead generation and CRM
The launch of South Africa’s African Digital Transformation Centre creates a new support channel for technology-focused small businesses. For owners and sales teams, the practical opportunity is to treat mentorship, funding pathways and market links as structured relationship-building work rather than once-off contacts.
Read articleCustomer follow-up
South Africa’s payment-system management transition is moving more regulatory and operational functions to the South African Reserve Bank and PayInc. For small businesses, the practical lesson is to treat payment events as part of the customer follow-up process rather than as the end of a sale.
Read articleCRM and lead management
The Department of Small Business Development says it is working towards a one-stop digital platform for business licensing and broader enterprise support. For small firms, the opportunity is not only easier applications but a clearer way to record enquiries, track progress and follow up without losing context between departments or team members.
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