Practical news and insights about CRM, customer consent, email marketing and growing a business.
Explore the latest22 articles matching “permission-based marketing” Clear search
Permission-based email
The Information Regulator says South African businesses must still comply with POPIA when sending unsolicited electronic marketing, even where consumers have not registered for an opt-out block. For owners and marketing teams, the practical lesson is to connect consent, suppression and follow-up records before launching the next campaign.
Read articlePermission-based marketing
The National Consumer Commission has launched South Africa’s National Opt-Out Registry, giving consumers a government-administered way to block unwanted direct marketing. For growing businesses, the practical response is to make list hygiene, consent records and suppression checks part of every campaign workflow.
Read articleLead generation
The National Youth Development Agency continues to offer digital marketing support through its Voucher Programme, giving eligible youth-owned South African businesses access to approved business development services. For owners and marketing teams, the programme also highlights a practical lesson: digital visibility is most useful when it connects to organised lead capture and follow-up.
Read articleMarketing compliance
The National Consumer Commission has launched South Africa’s National Opt-Out Registry, creating new list-management responsibilities for direct marketers. Small businesses should treat suppression checks, consent records and campaign approvals as part of their regular lead-management process.
Read articleCRM and customer follow-up
The South African Reserve Bank has outlined a timetable for opening payment infrastructure to more participants, piloting QR+ and improving PayShap adoption. For small businesses, the practical opportunity is to connect payment events with permission-based follow-up instead of leaving customer information in disconnected systems.
Read articleBusiness operations
The South African Reserve Bank has published a draft framework for a synthetic financial centre, opening a possible new market for firms supporting investment managers and cross-border financial activity. For smaller service businesses, the immediate opportunity is not to speculate on the final rules, but to organise their target lists, consent records and follow-up content before demand becomes harder to manage.
Read articleMarketing operations
A September 2026 procurement notice from South Africa’s Department of Small Business Development shows how public institutions are treating social media management, digital advertising and performance analytics as a connected operating function. For smaller businesses, the lesson is practical: content should have clear ownership, planned distribution and a follow-up process that links engagement to enquiries.
Read articleCustomer follow-up
South Africa’s payment-system management transition is moving more regulatory and operational functions to the South African Reserve Bank and PayInc. For small businesses, the practical lesson is to treat payment events as part of the customer follow-up process rather than as the end of a sale.
Read articleDigital transformation
South Africa’s 2026 Government Technology Conference placed digital sovereignty, measurable delivery and stronger participation by small businesses at the centre of the country’s technology agenda. For owners and marketing teams, the practical lesson is to treat customer data, follow-up processes and digital tools as connected operating infrastructure rather than isolated software choices.
Read articleSales and customer follow-up
Stats SA reports that South African retail trade sales increased by 3.4% year on year in July 2026, with general dealers and specialised food, beverage and tobacco retailers among the strongest contributors. For smaller businesses, the data is a useful prompt to review how enquiries, repeat buyers and seasonal interest are captured and followed up.
Read articleBusiness productivity
Statistics South Africa reports stronger income and employment across real estate, financial support and business services between 2020 and 2024. For smaller firms, the data reinforces the need for consistent lead management as teams and client pipelines grow.
Read articleDigital transformation
New government-backed digital transformation initiatives are putting practical pressure on South African small businesses to improve how they capture enquiries, manage customer information and follow up consistently.
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