Manager / Journal

Latest news

Practical news and insights about CRM, customer consent, email marketing and growing a business.

Explore the latest
The publication

Search results

22 articles matching “permission-based marketing” Clear search

Practical AI

South Africa’s draft AI policy gives SMEs a practical governance checklist

Cabinet’s draft South Africa AI policy places fairness, transparency, accountability, data governance and human oversight at the centre of AI adoption. For South African SMEs using AI in marketing, lead management or customer service, the document offers a useful starting point for setting internal controls before experimentation becomes embedded in daily operations.

Read article

Business productivity

Stats SA data highlights the business case for connected digital systems

New Stats SA analysis shows that computer-related activities led capital expenditure growth across South Africa’s finance, real estate and business services industry between 2020 and 2024. For smaller firms, the practical lesson is to connect digital investment to visible customer and operational workflows.

Read article