Practical news and insights about CRM, customer consent, email marketing and growing a business.
Explore the latest7 articles matching “permission-based email” Clear search
Email operations
A useful follow-up sequence starts before the first message. Check your sending domain, document the services that use it and connect delivery checks with permission-based contact management.
Read articleDigital transformation
New government-backed digital transformation initiatives are putting practical pressure on South African small businesses to improve how they capture enquiries, manage customer information and follow up consistently.
Read articlePermission-based marketing
The National Consumer Commission has launched South Africa’s National Opt-Out Registry, giving consumers a government-administered way to block unwanted direct marketing. For growing businesses, the practical response is to make list hygiene, consent records and suppression checks part of every campaign workflow.
Read articleBusiness productivity
Statistics South Africa reports stronger income and employment across real estate, financial support and business services between 2020 and 2024. For smaller firms, the data reinforces the need for consistent lead management as teams and client pipelines grow.
Read articleMarketing compliance
The National Consumer Commission has launched South Africa’s National Opt-Out Registry, creating new list-management responsibilities for direct marketers. Small businesses should treat suppression checks, consent records and campaign approvals as part of their regular lead-management process.
Read articleBusiness productivity
New Stats SA analysis shows that computer-related activities led capital expenditure growth across South Africa’s finance, real estate and business services industry between 2020 and 2024. For smaller firms, the practical lesson is to connect digital investment to visible customer and operational workflows.
Read articleBusiness productivity
The VAT and turnover-tax thresholds rose to R2.3 million from 1 April 2026. For growing small businesses, the change makes it more important to monitor turnover, pricing, lead sources and customer follow-up in one place.
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