Practical news and insights about CRM, customer consent, email marketing and growing a business.
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Marketing compliance
The Information Regulator has reminded direct marketers that POPIA consent requirements continue to apply alongside new consumer-protection measures addressing unsolicited marketing communications. For small businesses, the practical response is to connect consent records, suppression lists and campaign approvals before sending the next email or SMS.
Read articlePermission-based email
The Information Regulator says South African businesses must still comply with POPIA when sending unsolicited electronic marketing, even where consumers have not registered for an opt-out block. For owners and marketing teams, the practical lesson is to connect consent, suppression and follow-up records before launching the next campaign.
Read articleMarketing compliance
The National Consumer Commission has launched South Africa’s National Opt-Out Registry, requiring direct marketers to register and prepare for monthly list cleansing. For businesses, the change makes consent records, suppression lists and campaign controls operational priorities—not just compliance paperwork.
Read articleEmail operations
A useful follow-up sequence starts before the first message. Check your sending domain, document the services that use it and connect delivery checks with permission-based contact management.
Read articlePermission-based marketing
The National Consumer Commission has launched South Africa’s National Opt-Out Registry, giving consumers a government-administered way to block unwanted direct marketing. For growing businesses, the practical response is to make list hygiene, consent records and suppression checks part of every campaign workflow.
Read articleBusiness productivity
A 19 October 2026 SARS update says taxpayers will receive certain notices through eFiling and registered email, and submit supporting documents electronically. For South African businesses, the change is a reminder to keep contact records, permissions and follow-up responsibilities organised.
Read articleLead generation
The National Youth Development Agency continues to offer digital marketing support through its Voucher Programme, giving eligible youth-owned South African businesses access to approved business development services. For owners and marketing teams, the programme also highlights a practical lesson: digital visibility is most useful when it connects to organised lead capture and follow-up.
Read articleDigital transformation
South Africa’s 2026 Government Technology Conference placed digital sovereignty, measurable delivery and stronger participation by small businesses at the centre of the country’s technology agenda. For owners and marketing teams, the practical lesson is to treat customer data, follow-up processes and digital tools as connected operating infrastructure rather than isolated software choices.
Read articleMarketing compliance
The National Consumer Commission has launched South Africa’s National Opt-Out Registry, creating new list-management responsibilities for direct marketers. Small businesses should treat suppression checks, consent records and campaign approvals as part of their regular lead-management process.
Read articleDigital transformation
New government-backed digital transformation initiatives are putting practical pressure on South African small businesses to improve how they capture enquiries, manage customer information and follow up consistently.
Read articleSales and customer follow-up
Stats SA reports that South African retail trade sales increased by 3.4% year on year in July 2026, with general dealers and specialised food, beverage and tobacco retailers among the strongest contributors. For smaller businesses, the data is a useful prompt to review how enquiries, repeat buyers and seasonal interest are captured and followed up.
Read articleBusiness productivity
Statistics South Africa reports stronger income and employment across real estate, financial support and business services between 2020 and 2024. For smaller firms, the data reinforces the need for consistent lead management as teams and client pipelines grow.
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