Practical news and insights about CRM, customer consent, email marketing and growing a business.
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Marketing compliance
The National Consumer Commission has launched South Africa’s National Opt-Out Registry, requiring direct marketers to register and prepare for monthly list cleansing. For businesses, the change makes consent records, suppression lists and campaign controls operational priorities—not just compliance paperwork.
Read articleArtificial intelligence
South Africa’s draft national AI policy was withdrawn for reworking, while government continues to emphasise adaptable, human-centred digital governance. For small businesses, the pause is a useful opportunity to put practical controls around AI-assisted marketing, sales and customer follow-up before formal standards are finalised.
Read articleEmail operations
A useful follow-up sequence starts before the first message. Check your sending domain, document the services that use it and connect delivery checks with permission-based contact management.
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